L10 – Graphic Design 1

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Lecture Notes for Lecture 10: Graphic Design 1

Graphic Design 1

function / inspiration / process / intuition

The Function of Design

  • communication of messages through the juxtaposition of words and pictures
  • the visual synthesis of thought
  • Design By: Crush

design objectives

  • persuasion
  • education
  • guidance communication
  • encouragement
  • information direction
  • entertainment
  • inspiration awareness
  • motivation promotion
  • dialogue
  • Design By: No.Parking

Establishing Function

  • purpose of design?
    • invitation, poster, book, etc.
  • primary objective? audience? desired reaction?
  • Design By: No.Parking

The role of the designer

  • It is the designer’s responsibility to create strong communicative experiences that support the function of the design on behalf of the client and for the viewer…

designer skills

  • analysis
  • perception management
  • communication problem solving
  • composition
  • information gathering organization
  • dialogue systemization
  • represntation
  • critical thinking
  • research
  • aesthetics
  • visualization

Inspiration

  • be aware of your surroundings
  • attentiveness observation open-mindedness
  • it is found and transformed into tangible objects
  • is different for everyone even if you share the same experience(s)
  • Design By: Mitre

Inspiration (continued)

  • should not be a chore or require extra effort
  • it comes from the desire to create or communicate
  • don’t forget to look inward and tap your own creative inspiration
  • Design By: Crush

Collect (your sketchbook)

  • collect physical things that inspire you and place them in a safe, frequently used place (sketchbook)
  • write notes, make drawings, take photographs, etc. for all non-physical inspirations
  • Design By: 344 Design, LLC

Collect (your sketchbook)

  • collect physical things that inspire you and place them in a safe, frequently used place (sketchbook)
  • write notes, make drawings, take photographs, etc. for all non-physical inspirations

nurturing inspiration

  • carry a notebook or camera everywhere
  • become immersed in design
  • commit to discovering and collecting inspirational factors
  • communicate with other designers
  • take a walk listen to music
  • explore other areas of interest
  • attend conferences, lectures and events
  • explore try something new
  • Inspiration is the first step toward the final design.
  • Design By: Crush

The Design Process

  • research information-gathering brainstorming conceptualization experimentation development execution
  • Design By: Mitre

The Design Process

  • you can’t skip steps
  • you can’t focus on the final product
  • design is an evolution
  • every step must have your full attention
  • yes, it can be exhausting but it is rewarding too

The Project Brief (program)

  • initiates the design process
  • it is a meticulous overview of the project
  • addresses the design in detail and every aspect of the problem
  • defines the roles of the designer, the client, and the viewer
  • Design By: Smbolic
  • Design By: Crush

The Project Brief (program)

  1. begin with information given by the client (varies greatly)
  2. clarify and simplify information for use
  3. the designer is responsible for asking questions to clarify or fill in missing pieces
  4. define the primary goals and messages to be expressed
  5. define restrictions (budget)
  6. define timetable for completion
  7. define audience

Gathering

  • collect all textual and visual elements to be used
  • if anything is missing, request it from the client or define who will create the missing pieces
  • Design By: Greteman Group

Research (information-gathering)

  • gain an understanding of the topic
  • read, evaluate and understand all provided materials
  • independently research additional information
  • review the clients current communication materials
  • investigate competitive markets
  • Design By: No.Parking

Brainstorming

  • practice freewriting create mind maps
  • write down lists of thoughts and ideas
  • build visual inspiration boards
  • Design By: Smbolic
  • Design By: Mitre

Conceptualization

  • formulate a plan for the project
  • this plan is the thematic link between the design, the function and the delivery
  • Design By: Greteman Group

Experimentation (development)

  • multiple studies of color, composition, and typography
  • develop treatments for illustrations and photography
  • vary the sequence
  • try something different (new)
  • introduce graphic shapes and lines
  • Design By: No.Parking

Execution

  • distill down best ideas from experimentation
  • examine every detail divorce from “attachment” analyze objectively review the project brief
  • produce the final draft of the project
  • Design By: No.Parking

Intuition (trust your inner voice)

  • learn fundamentals, but trust your intuition
  • good comprehension of techniques does not equal good design
  • Design By: Mitre

Intuition (continued)

  • is a different level of thinking
  • it complements rational thought
  • it comes naturally and cannot be forced
  • allows for thoughts that would not come from a rational thought process
  • Design By: Mitre
  • Design By: Mitre

Intuitive Functions

  • guidance protection inspiration enlightenment synthesis
  • Design By: Visual Dialogue

Benefits of Intuition

  • cultivates imagination
  • allows designers to move beyond their comfort zone
  • often leads to fresh and innovative solutions
  • increases number of ideas generated
  • provides spark to push design forward
  • Design By: Vrontikis Design Office

Challenges of Intuition

  • must allow intuition to surface without worrying about final outcome
  • it takes time to believe instincts are valuable
  • do not prejudge or abandon without allowing maturation of the idea
  • it is not always useful or approprate

Nurture Intuition

  • Do not be afraid to take risks
  • listen for inner voice and react
  • expect the unexpected don’t overanalyze
  • record thoughts and collect visuals
  • Design By: Vrontikis Design Office

Nurture Intuition

  • Do not be afraid to take risks
  • listen for inner voice and react
  • expect the unexpected don’t overanalyze
  • record thoughts and collect visuals
  • Design By: Smbolic

In the design process, there are things that you think about rationally, those you learn about, and those your are looking for. And then, there is the most interesting part you cannot be rational about. You just feel it for some strange reason. If you feel right, it will fit into the concept perfectly and make it more interesting and unique.

– Lana Cavar

Links:

Exercise 3.1

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