Photographer Akram Shah made sure to keep in mind some technical rules of photography, i.e. the rule of thirds, to take this image a step further. The image consists of two models with their backs turned wearing complimentary ensembles which would usually make for a rather bring photo. Yet, the logo on the back of the model on the right makes it that much more engaging with the viewer. The logo is about a third of the way up and a third of the way to the right; thus, your eyes are almost immediately drawn to it as nowhere else on the image is there any writing. It's definitely worth mentioning the juxtaposition of the textures - the soft fur and the hard, cracked concrete adds to the Tough Girl feel of the image.
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